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                    Women in TechWomen in Tech: 20 Trailblazers Share Their Journeys
                    An excellent guide for students considering STEM courses, graduates pondering job choices, and career changers at any stage in life. A useful tool for school and career counselors, recruiters, and HR pros eager to diversify their workplaces. Get the Kindle or Paperback.

                    7 Steps to Restoring Trust in Business Telephone Calls
                    September 18, 2020
                    Robocalls, spam and call spoofing have all but destroyed Americans' trust in telephone calls -- to the point that many individuals have essentially stopped answering the phone. Here are seven steps that organizations can take to combat erroneous call blocking and increase answer rates. These measures will help businesses optimize contact operations, increase call performance, and protect and promote their brands by restoring trust in calls.
                    SugarCRM Adds AI to Sweeten the Customer Experience Pot
                    September 8, 2020
                    SugarCRM last month announced its acquisition of AI-as-a-Service provider Node. This marks the fourth acquisition by SugarCRM since the company's investment by Accel-KKR in August 2018. CRM Buyer discussed the current state of CRM platforms with SugarCRM CEO Craig Charlton, and how artificial intelligence is key to improved sales, service, and predictability in automated CX.
                    25-Year Anniversary: How Windows 95 Forever Changed Personal Computing
                    August 31, 2020
                    Last week was the 25th anniversary of the biggest and most critical launch in computing history. The year running up to the Windows 95 launch was a fantastic mix of media showcases, previews, speculation and excitement. From the standpoint of demand, nothing that preceded the product even came close; and since then only Apple has been able to drive the same level of excitement.
                    Retailers to Consumers: Let's Get 'Phygital'
                    August 20, 2020
                    The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there's an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Also known as "phygital" experiences, these strive to give customers the best of both the online and in-person worlds.
                    Consumers Expect More From Brands to Earn Loyalty
                    August 18, 2020
                    Customer loyalty has increased drastically in the last five years, though it has not reached boom status for many brands. Winning repeat business is increasingly difficult, especially with the economic uncertainty brought on by COVID-19. New studies reveal how solidly personalization in marketing drives brand loyalty, however consumers still feel that brands fail to do enough to recognize them as individuals.
                    Return of Remote Workers Brings New Challenges to IT Heads
                    August 18, 2020
                    For those business that got it right reopening their workplaces the first time around, they should be in pretty good shape for round two. But others that struggled to get a handle on operations will likely find themselves again in chaos -- especially where IT is concerned for the transplanted work-from-home employees.
                    The Long Journey Into Holographic Transportation
                    August 14, 2020
                    Who can forget Princess Leia's hologram asking for Obi-Wan Kenobi's help in the movie Star Wars? That was perhaps the best-known hologram of the many used in the Star Wars franchise movies. The power and promise of holographic technology have been depicted in science fiction stories for years. Today, several companies are at work to bring immersive transportation to the real world.
                    Fun Seekers Revel at Virtual Parties
                    August 6, 2020
                    Though initially isolating, the coronavirus pandemic has spawned a whole new world of digital parties and get-togethers. People stuck at home are finding innovative ways to socialize, participating in everything from virtual beer tastings to online book club meetings. While the event landscape has been permanently altered by this shift, people and businesses continue to develop new ways of having fun.
                    Latest Shopping Trends Emphasize Need for Retail Marketing Foresight
                    August 4, 2020
                    Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that e-commerce is overwhelmingly becoming the first choice for many consumers. However, some consumers are beginning to show renewed interest in returning to their previous shopping norms.
                    World War II's Indelible Influence on Technology
                    July 31, 2020
                    When WWII broke out on Sept. 1, 1939 with Germany's invasion of Poland, few could have expected the technological leaps that would occur over the next six years. The true lasting impact of the technological advances of the Second World War are seen in the ability to take commercial jets around the world, the ever-bigger cruise ships, and the massive skyscrapers seen in cities all over the globe. With peace came a new world of opportunity that lead to the Internet and much more.
                    Victory Gardens 2.0: Gardening in the Pandemic Era
                    July 27, 2020
                    The pandemic era has seen a resurgence of interest in growing, tending, and harvesting fruits and vegetables from one's own patch of land or city balcony. Home gardening offers a sense of security and independence. Even when the world has been upended, a home garden can provide a bit of food insurance. Many people are finding that gardening offers a way to take control of a situation that can sometimes feel chaotic and unpredictable.
                    Beware of Counterfeit Network Equipment
                    July 24, 2020
                    Counterfeit hardware, especially in corporate settings, is a recurring problem that often goes unnoticed. Having such gear online poses serious financial, operational, and security risks. Cybersecurity company F-Secure has released an investigative report detailing counterfeit Cisco Catalyst 2960-X series switches. The report highlights challenges facing organizations that discover counterfeit devices in their IT infrastructure.
                    Panic Buying Sparks New E-Tail Strategies
                    July 23, 2020
                    Panic buying and competition for consumer attention between in-store and online transactions have created a brave new world of retail that is bound to continue into a post-pandemic reality. The E-Commerce Times reached out to several firms that guide brands on how to prepare for, and adapt to, changes in consumer behavior and product demand -- and what this means for the future of retail.
                    Refocus Your Sales Strategy on the Phone Call
                    July 20, 2020
                    Getting a prospect on the line and talking to them directly matters. It's the ability to deliver the pitch with the right content, cadence, and care for your future clients' needs that makes a voice call so effective. It's not just salespeople who prefer a call -- 92 percent of all customer interactions happen over the phone. Simply put, that direct human connection creates the right environment to establish trust.
                    The Art of Sewing's Hi-Tech Revival
                    July 14, 2020
                    During the pandemic, increasing numbers of people have pulled out their sewing machines and knitting needles and gotten to work. A massive resurgence in sewing and crafts has taken place, as makers around the world have been sewing masks and creating other much-needed items for themselves and others.
                    AI Advantages in the Wake of the Pandemic
                    July 10, 2020
                    Artificial intelligence will play a major role as we try to move to a post-pandemic world, especially as it pertains to tracking people's health and wellbeing in public areas. Employers will tap technology solutions to help them face challenges such as adhering to new rules and regulations, monitoring compliance, and ensuring employee confidence and morale remains positive.
                    The Strange, Meandering Journey to Online Speech Regulation
                    June 12, 2020
                    There has been a lot of debate in the public sphere around the degree and kind of legal regulation a society should apply to online speech. While the dialogue has become more intense and urgent in the last few years, the effort to impose limits on Internet speech has been contentious from the start. At present, Section 230 of the Communications Decency Act is undergoing reconsideration.
                    Virtual House Calls: The Rise of Telemedicine
                    June 10, 2020
                    Online medical appointments have become commonplace during the pandemic, and they're likely to continue, even as in-person medical visits resume. The convenience, accessibility and cost-effectiveness of telemedicine will make it a vital part of comprehensive medical care in the digital age. "Both patients and providers can benefit," said Mia Finkelston, MD, medical director at Amwell.
                    How to Stay Safe on the Internet, Part 4: Fighting the Power
                    May 15, 2020
                    Category 2 adversaries are nothing to sneeze at, but their resources are finite. If you armor up enough, they will give up, and move onto an easier comparable target. In confronting the threat of category 3, everything you have learned ratchets up to a whole new level of paranoia. Category 3 adversaries have functionally unlimited resources for pursuing top targets.
                    Classroom of the Future: The Rise of Online Learning
                    May 14, 2020
                    By necessity, almost all education is happening online at the moment. However, the trend of online education likely will continue even after the COVID-19 pandemic is over. Online learning is often more convenient than in-person training, and because the methods and techniques for online education are evolving and improving, it quickly has become a preferred business tool.
                    How to Stay Safe on the Internet, Part 3: Drive the Black Hatters Mad
                    May 1, 2020
                    Like conventional criminals, criminal hackers choose easy, lucrative targets. One group in the crosshairs is made up of companies that have data on millions of users, such as private sector entities with a Web presence. Why go after one user at a time when data is collected in one place? Criminal hackers also like to hunt small organizations that have modest capital but weak information security.
                    How to Fix Your Phone or Tablet's Broken Screen
                    April 30, 2020
                    Cracked or broken mobile device screens can be costly to fix, but a few inexpensive DIY strategies can eliminate a repair shop visit and salvage your tablet or phone. It is relatively easy and cheap to replace the glass on a phone once you get the hang of it. Tablets are a bit more involved because of the larger size and added components. Tools might require an additional monetary outlay.
                    How to Stay Safe on the Internet, Part 2: Take Canaries Into the Data Mine
                    April 24, 2020
                    More than any other factor, it is our asset that determines our adversary. For most of us, our asset is the corpus of sensitive personal details used for online transactions. This all comes down to how much data an adversary can glean from you, and how thoroughly it can analyze it. If your data passes through some software or hardware, its developer or maintainer enjoys some measure of control.
                    How to Stay Safe on the Internet, Part 1
                    April 17, 2020
                    At this point, remarking that people now are more concerned about online privacy than ever before is not a novel observation. What's fascinating, though, is that interest in personal digital security has remained high since the issue exploded about seven years ago. In other words, instead of experiencing a short-lived spike, digital privacy awareness has been sustained. This is encouraging.
                    E-Commerce Optimization During a Crisis and Beyond
                    April 17, 2020
                    In this uncertain and increasingly homebound era, customers are turning online for everything from groceries to cat food. It's more important than ever to make sure that websites are optimized for the highest-possible customer engagement and conversion. E-commerce optimization is one game that companies struggling for market share in the midst of a pandemic must play.
                    COVID-19 and Computer Security, Part 2: Shoring Up Systems for Remote Workers
                    March 19, 2020
                    As companies send employees home in an effort to curb the spread of COVID-19, cybersecurity experts are warning that telecommuting could be putting company assets and data at risk. There are a number of precautions that employees working from home should consider to ensure that sensitive data isn't compromised by cybercriminals taking advantage of the health crisis.
                    Food and E-Commerce: A Healthy Outlook
                    March 16, 2020
                    Consumers were becoming increasingly comfortable with the idea of ordering food online, either for pick up or home delivery, even before the onset of the coronavirus pandemic. Now many more shoppers are turning to online grocery shopping. "People have been comfortable ordering food such as pizza for delivery for years," noted Commercetools Vice President of Americas Marketing Margaret Rea.
                    The Dark Art of Turning Mountains of Stolen Data Into Cash
                    February 28, 2020
                    We're only two months into a new year and already hundreds of millions of personal records have been compromised, including 123 million records from sporting retailer Decathlon and another 10.6 million records from MGM Resorts hotels. These announcements followed fuel and convenience chain Wawa's revelation that it was the victim of a nine-month-long breach of its payment card systems.
                    AI in the Courts: The Jury Is Out
                    February 20, 2020
                    A session on the role of emerging technologies in the courtroom was part of last month's New York State Bar Association Annual Meeting in New York City. "Emerging Technologies in Litigation" included a panel of local and federal judges as well as an e-discovery researcher and emerging technology attorney. The group discussed the use of artificial intelligence in the courtroom.
                    The Drones Are Coming
                    February 18, 2020
                    Spurred by everything from environmental concerns to the desire to avoid congested roads, companies are developing, testing, and beginning to implement a wide array of drone delivery systems. A number of practicalities need to be worked out before drone delivery becomes an everyday occurrence -- including regulations and drone technology itself -- but it's likely only a matter of time.
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                    Salesforce Industries Summit
                    Do misspellings on a website negatively influence your decision to do business with a product or service provider?
                    Yes -- Spelling errors reflect a lack of attention to detail and diminish my confidence in the provider.
                    Possibly -- One inconspicuous misspelled word is excusable. However, multiple or glaring misspellings are indicators of other problems with the business.
                    No -- If the provider has a product or service I need, their spelling ability is immaterial to my decision to do business with them.
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